— And nothing else matters.

— And nothing else matters.

I Am Project

The I Am Project is a brand founded in 2025, but the conception of the idea was born much earlier.

After years of working in the fashion world, we kept coming back to the same feeling, something essential was missing. With all the endless styles, countless brands, and overflowing wardrobes, why did it still feel so hard for people to truly express who they are?

We realized that what was missing wasn’t more clothes, it was freedom. The freedom to be seen. To be heard.

For this reason, we created the I Am Brand. Our vision is to give everyone the space, confidence, and tools to express their identity loudly or softly, boldly or quietly, in whatever way feels right for them.

Our Products

With a focus on self expression, we design wear for every body, gender and style. Our products are from 100% natural fibers, created to last over the time. From jackets to bags, and from adults to kids, you can style them with our own patch collections, which include over 200 different patches in total.

Still not feel like you?

We got your back! You can create your patch from scratch by using your own photos and text!

Born in Copenhagen, designed for the world, handcrafted in Nepal.

I Am Project was founded in Denmark, but to bring this vision to life, we created our I Am Studio in Nepal. A space where ideas are nurtured, and every prototype is crafted with care and intention.

Our local team in Nepal, together with our team at our HQ in Copenhagen, is at the heart of everything we do.

But Nepal is more than just a production location, it holds a special place in our hearts. Our founder spent meaningful time there, built lasting relationships, and felt a deep connection with the people and the culture. Choosing to begin this journey with them was not just natural, it was personal.